Obi: Democratizing the Ride-Sharing Market

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Client
Obi
Time
2015 – Ongoing
Services
design, development, testing, hosting, product maintenance
Technologies
Scala, React Native, AWS, and other cloud technologies
Smartphones with the OBI app

Client

Obi is an innovative technology company that developed an application aggregating numerous public transportation and black car companies into one powerful platform.

Obi operates in the highly dynamic transportation industry. Their core offering is their consumer application, which serves as a comprehensive ride aggregator. The main challenge was a need for a tailor-made tech solution that would catapult their idea into a market-ready product.

The Challenge

Obi aimed to develop its proprietary software from scratch. The application required seamless integrations with various ride companies such as Uber and Lyft. It also required the ability to pool each company’s pricing, waiting time, and booking process.

We are very impressed with their engineering capabilities.
Obi logo
Payam Safa
Founder & CEO of Obi
Obi app screenshot showing map of New York
Obi app screenshot

Scope of work

Iterators met Obi’s challenge head-on by providing fulsome development services, including:

  • Architecting the platform
  • Designing and developing the front- and back end – using Scala and React Native respectively
  • Provisioning of Testing, Hosting, and Product Maintenance services

Iterators worked closely with Obi, discussing updates and progress daily on platforms like Slack and JIRA. A hands-on approach with tight-knit communication ensured that Iterators could deliver the highest quality app design, while also implementing effective API integrations for a seamless user experience.

Results: Results speak for themselves, with over 500,000 downloads of the app thus far, highlighting the exceptional quality of the app and, by extension, Iterators craftsmanship. The unparalleled engineering capabilities of Iterators have impressed and will continue to contribute to the growth of Obi.
Obi and Iterators found a strong partnership in our shared dedication to technological innovation. Working with Iterators is a testament to their reliability and high-quality output.
Obi logo
Payam Safa
Founder & CEO of Obi
Phones with OBI app and Copy "OBI - stop wasting time and money on ridehails"
I would suggest having a counterpart work closely with their team to stay in touch and push the process forward.
Obi logo
Payam Safa
Founder & CEO of Obi

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